LIVIGNO ENCHANTS AT ITS WORLD CUP DEBUT: BEYOND THE RACE, AN EMOTIONAL JOURNEY THAT ENGAGED BOTH THE AUDIENCE AND THE REGION
The weekend transformed an international debut into an immersive experience, capable of weaving together top-level sport, entertainment, hospitality, and the storytelling of the territory. An experience that opens up new perspectives for major events in the mountains.
Livigno, 29 December 2025 – Over the weekend just concluded, the success was not only that of Marco Schwarz, winner on the Li Zeta course, but of the entire Alpine destination, which interpreted its first World Cup appearance as much more than a sporting competition.
Livigno proved itself ready with a demanding course capable of delivering a race of high technical difficulty, but above all it chose to develop a broader project: an immersive event designed to go beyond the course and transform the World Cup into an experience that brings together sporting performance, entertainment, and Alpine lifestyle.
An approach that left a mark in the history of the destination and in the memories of the thousands of fans who flocked to the valley.
As the sun began to set on Friday afternoon, Livigno gave shape to its Olympic winter with a show that marked the start of the weekend. The draw for the starting bibs—the Bib Draw Show—held in Plaza dal Comun, brought the village center to life for more than two hours, engaging spectators, athletes, and industry professionals in a narrative made of lights, music, the art of Simone Barlaam, and the emotions from Kristian Ghedina’s autobiography.
This was followed by a gala dinner that took the World Cup beyond the race course, while a fireworks display lit up the sky above the Li Zeta slope, sealing an evening that perfectly conveyed the style and identity of the destination.
The dawn of race day delivered one of the most authentic and memorable moments of the entire weekend, confirming Livigno’s determination to create experiences that go beyond the sporting event in the strict sense. Before the valley awakened and the course slipped into its competitive rhythm, twenty-four guests enjoyed an exclusive experience: skiing the Li Zeta slope wrapped in the soft morning light, experiencing the mountains in an intimate and privileged dimension.
Accompanying them were two icons of alpine skiing, Giorgio Rocca and Kristian Ghedina, who shared the descent and the story of a course prepared to host the world’s best athletes. The experience lasted throughout the day and continued with breakfast at Rifugio Costaccia, overlooking the Super-G start area: a moment of genuine conviviality, where time slows down and the Olympic atmosphere begins to take shape.
Completing the narrative, access to the athletes’ area allowed guests to closely observe the concentration and precision that precede the race, offering a rare perspective on the complexity and appeal of elite-level performance.
A collection of moments and experiences that clearly convey Livigno’s identity: a destination capable of combining sporting excellence, Italian style, and Alpine beauty, transforming a major international event into a shared story that goes beyond competition. Livigno’s first World Cup thus comes to a close, leaving behind not only a high-level race, but also the awareness of having inaugurated a new way of experiencing and telling sporting events, with eyes already set on future challenges.